UNITED WE STAND
Client: PRMI Gratia
Year: 2018
Target Audience: Teenagers (12-18 y.o.)
Client: PRMI Gratia
Year: 2018
Target Audience: Teenagers (12-18 y.o.)
Introduction
The task was to create a brand identity for United We Stand, an annual church retreat event for teenagers organised by PRMI Gratia, a local teenage church community in Medan, Indonesia. The essence of this event is to motivate young teenagers to be courageous and stay true to their beliefs regarding all of the negativity in the world. The goal of the project is to design the project’s design collaterals, which includes 4m length banner, 600X1600 mm banner, Instagram promotional posts, book cover, name badge, t-shirt and flyer design.
The task was to create a brand identity for United We Stand, an annual church retreat event for teenagers organised by PRMI Gratia, a local teenage church community in Medan, Indonesia. The essence of this event is to motivate young teenagers to be courageous and stay true to their beliefs regarding all of the negativity in the world. The goal of the project is to design the project’s design collaterals, which includes 4m length banner, 600X1600 mm banner, Instagram promotional posts, book cover, name badge, t-shirt and flyer design.
DESIGN CONCEPT
The design concept for United We Stand event branding includes a group of youngsters who are standing tall regarding all the negativity attacks. The layout of the artwork emphasises the character and the potential that each individual possesses. Blue and Red represent teenager’s bravery and independence who are willing to stand against social pressure. Navy colour symbolises strong integrity. Lastly, light blue and White represents negativity that may be invisible to our vision.
The design concept for United We Stand event branding includes a group of youngsters who are standing tall regarding all the negativity attacks. The layout of the artwork emphasises the character and the potential that each individual possesses. Blue and Red represent teenager’s bravery and independence who are willing to stand against social pressure. Navy colour symbolises strong integrity. Lastly, light blue and White represents negativity that may be invisible to our vision.
