Masters of Postmodernism DVDs

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  • OPPORTUNITY
    Create a DVD series about four, modern graphic designers, including Art Chantry, James Victore, Peter Saville, and Stefan Sagmeister.
     
    SOLUTION
    These four designers are unique, but also similar because they have intentionally broken away from standard design principles. Each of the designers have a rebellious spirit and use typography in interesting ways; therefore, the DVD covers focus on these aspects of their work. Each cover features hand drawn type derived from the artist’s work, and includes the actual artwork inside the letter form and on the disc label. The DVD cases include a color and an original quote that defines the designer’s personality. Behind the disc is a photo of the artist so that the viewer can directly associate the designer with his work.
     
    *Plexifilm is an independent film production company that specializes in documentary films.