Primitive Archer Magazine Redesign

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  • OPPORTUNITY
    Redesign a magazine that lacks function and aesthetic appeal.
     
    SOLUTION
    Primitive Archer is a magazine that began in 1992, by a passionate group of archery professionals. The obvious enthisiasm for this sport was lost through the hectic use of typography, imagery, and layout in the publication. To address these issues, a clean, organized design style was implemented, which enhanced the already beautiful imagery of spreads in the magazine.