Client Marina Square Shopping Mall
Agency Neighbor Pte Ltd
Purpose
• Proposed & Art Directed a majestic Lunar New Year campaign for the year of the Rooster with a pop of colour
• Campaign titled 鸡年吉祥
• Designed corresponding collaterals: print ads, pillar clads, EDM, web banners, lift posters
• Style direction : vibrant, majestic, youthful
EDM | Tent Card
Pillar Clads | Lift Stickers
Behind the Scenes
