Client Marina Square Shopping Mall
Agency Neighbor Pte Ltd
Purpose
• Pitched a series of Branding (Fashion / F&B / Lifestyle) & GSS visuals for the shopping mall
• Style direction : Colour Pop, Vibrant, Fun, Quirky, Retro
Concept
We have decided to adopt Pop Colours, as the main unifying theme for this concept.
Colours are a key factor for consumers when it comes to instant recognition of a brand.
Colours are a key factor for consumers when it comes to instant recognition of a brand.
The usage of these brilliant colours and avant-garde design approach will bring Marina Square
to the next level in reflecting the mall’s interesting diversity of tenant offerings, akin to the brand’s
to the next level in reflecting the mall’s interesting diversity of tenant offerings, akin to the brand’s
positioning. Making a bold statement and appealing to the younger audience. The colour mechanism
will drive the visual communications to convey the message that Marina Square is a shopping haven
at the bay, abuzz with activities.
This consistent theme will be utilised across all campaigns to build awareness for the mall, to enforce
Marina Square as the preferred shopping mall, and the perfect F&B destination. With all the excitement
and buzz built up for Marina Square, it will definitely attract quality shoppers to visit the mall to increase
the sales of tenants.
Disclaimer: Visuals used are meant for representation purposes only. Copyright belongs to the respective owners.
