Egg
'Mortgage Monster'
Campaign Direct Awards 2007 Finalist
It's 2006. The economy is booming and house prices are more inflated than ever before. Which means so are mortgages. Not the greatest time to be launching a new range of mortgages. Unless you're Egg. We attacked the problem of mortgage head on - acknowledging that they are big scary beasts, but that with Egg, they're really quite nice really.
Key press ad
Internal comms leaflet
Horizontal small space press
Online banners