HTC
'Wildfire'
The Wildfire was HTC's flagship phone for the young, socially connected generation. So rather than focussing solely on classic channels, we engaged the target market on Facebook with a viral competition that brought to life the phone's proposition - that the HTC Wildfire brings all your friends to you.
Wildfire 6-sheet
Here's the video we seeded in key online channels to advertise the Wildfire Facebook competition:
And the video we made of the lucky winner and his triumphant mediaeval banquet:
Building wrap on London's Oxford Street.
Digital outdoor media.
