Organic tea blend | Concept Packaging design

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Label design for Cafe Couture

Premium tea and coffee store in Belgium.

For this project the client requested a trendy and modern looking label, to be stick on a recycled kraft paper pouch. They needed a catchy and colorful look that could make their brand to stand out from the classic and traditional tea packagings.

As a solution, I developed a minimalistic, light geometric pattern, and organic shapes that reminisce the natural and organic ingredients of the product. The thin and clear lines from the patterns speak for the slimming and detox properties of the product. And the bright colours reinforce the fresh and playful feel of the patterns. I also developed a system of icons to visually explain the instructions to make the tea properly.

Project featured in World Packaging Design Society

Client: Cafe Couture

Studio: Nomad Unicorn