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    Concept design for Organic Tea blend label for Cafe Couture, a premium tea and coffee store from Belgium.
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Label design for Cafe Couture, a premium tea and coffee store from Belgium. 

For this project the client requested a trendy and modern looking label, to be stick on a recycled kraft paper pouch. They needed a catchy and colorful look that could make their brand to stand out from the classic and traditional tea packagings.

As a solution, I developed a minimalistic, light geometric pattern, and organic shapes that reminisce the natural and organic ingredients of the product. The thin and clear lines from the patterns speak for the slimming and detox properties of the product. And the bright colours reinforce the fresh and playful feel of the patterns. I also developed a system of icons to visually explain the instructions to make the tea properly.


Thanks!