Last collaboration with Utrecht based branding and design agency The Projects is live in the city of The Hague and Scheveningen beach 🚀
For their current annual campaign in regards to covid_19 the city of The Hague needed to inform and guide citizens and visitors on the basic measures against coronavirus such as keeping 1.5 m distance in public spaces. To help illustrate the campaign I was commissioned to develop a style and create a series of characters that expressed the diversity of the city and reflected the city life.
The task was to restrict the amount of colours to their own branded palette, and to depict different races, standing or walking in settings like shopping areas and the beach. The end result is a vibrant and colourful set of characters that are used in banners, floor stickers, posters, etc, around the city of The Hague and Scheveningen beach. To showcase the isolated characters in my portfolio I added a few elements and ornaments that help in displaying some scenario around them.
Client: the city of The Hague
Agency: The Projects