This conceptual redesign emphasizes the boundless potential behind the LEGO brand. Just as children explore the endless possibilities in their LEGO creations, this report is designed to portray the endless possibilities for LEGO Group investors. The narrative portion of this booklet describes new developments with LEGO while highlighting the companies core beliefs. The pages are split allowing the reader to turn each portion independently , generating a unique LEGO creation from the photos on the page. From the letter to the shareholders through the financial statements, the consistent clean design in this report reminds the investor of the dependability behind the LEGO brand while reminding him or her that possibilities are endless.

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