Savant is in the business of helping people to live their lives at peak performance. They utilize a technique known as neurofeedback, in which a person is provided information about electrical activity in the cortical region of the brain so that he or she can learn to enhance or inhibit targeted patterns of brain activity. Supported by over 30 years of research, the technique is amazingly effective at increasing focus for students and athletes, and even has an outstanding record at helping fight drug addictions.

The Savant Logo is based on the concept of organizing and prioritizing items in the brain. Perfectly aligned and stacked boxes represent a brain that is optimized for peak performance. The brand voice has a serious tone to reinforce the medical research behind everything they do, while emphasizing peak performance to highlight the benefits to athletes and students.