Blue Owl Risk Advisors Logo and Branding
Blue Owl is a networked boutique consultancy focused on helping organizations engaged in energy, commodity and related financial markets improve financial performance through business transformation and transaction support. As a newly founded company, they needed a logo and brand that would present them in the best light to new clients.
The logo for Blue Owl hits a sweet spot. They really wanted to show an owl, which has the potential of appearing childlike and not trustworthy for major financial decisions. The final logo and branding capture the level of expertise needed to succeed in their market.