Cypress Bayou and Shorty's
Background/Challenge
To promote two casinos in one location, Cypress Bayou and Shortys, a new branding stragety needed to be created. One casino, Cypress Bayou, is known for its good food and friendly atmospher. The second, Shorty's, is a more rowdy and fun casino known for its nightlife. 

Creative Solution
Using an custom ambigram typface both casino names become one, just like the physical buiidings the names represent. Because playing cards also work like ambigrams having no top or bottom the personality of each casino is personified using illustrated face cards.
Ambigram
 
Print
Outdoor
Art Direction // Dustin Joyce (Me) 
Design // Dustin Joyce (Me)
Copy // Dustin Joyce (Me)
Freelance // D. Joyce Creative
Agency // Red Circle Agency
Cypress Bayou and Shorty's
1
138
0
Published:

Cypress Bayou and Shorty's

Pitch work for Cypress Bayou and Shorty's Casino
1
138
0
Published: