The brand redesign began with a new logo showcasing strong symmetry and stark, black and white coloring while introducing the line, Praise the Loud as a call to action for the event. The logo translated seamlessly into the advertisement creative that references the 20th Century. Through classic typography and layouts that resemble scriptures, the creative work is executed in the form of Beatitudes that focus on the history and beauty of the Basilica of St. Mary while the subject of the copy references music festival observations.
Art Direction // Dustin Joyce (Me)
Design // Dustin Joyce (Me) and Erin Colasacco
Illustration// Dustin Joyce (Me)
Copy // Anna Stassen
CD // David Richardson
Agency // Martin|Williams