Brand: MTC
Campaign: Launch 4G / LTE speeds for all MTC prepaid customers
Idea: Prepaid customers are on the frontline of everything you can imagine - armed with a mobile and their connections, both socially and digital. As a mainstream brand, speaking to an eclectic mainstream audience, how do you really form a bond when you are so far removed from their everyday touch points, dynamic relationships and fast-paced realities?
We unleashed 3 x of Namibia's freshest talents in photography, music and drifting. Their characters, documented in a stylistic fast-paced manner, representing everything we wanted to say about the speed of 4G, available to all MTC prepaid customers. We put the right people on the stage and allowed them to approach the story in their own way, interweaving their stories with our message.
Idea: Prepaid customers are on the frontline of everything you can imagine - armed with a mobile and their connections, both socially and digital. As a mainstream brand, speaking to an eclectic mainstream audience, how do you really form a bond when you are so far removed from their everyday touch points, dynamic relationships and fast-paced realities?
We unleashed 3 x of Namibia's freshest talents in photography, music and drifting. Their characters, documented in a stylistic fast-paced manner, representing everything we wanted to say about the speed of 4G, available to all MTC prepaid customers. We put the right people on the stage and allowed them to approach the story in their own way, interweaving their stories with our message.
Rollout: 1 x main TVC, 3 x individual character videos on social media platforms, GIFs and posts featuring the energetic mobile generation.
Agency: Weathermen & Co
Account Director & Agency Producer: Adelie Mudge
Strategist: Chrisna Basson
Creative Director: Leon van Rooyen
Production: Madelyn Ludi, Ronald James & Sophie Haikali
Director: Dirk Chalmers
Director: Dirk Chalmers
DOP: Thomas James Revington
DIT: Miche Britz
Gaffer: Andrew Phyfer
Art Dept: Laurika Venter
Music: Tigerfight inspired by Sam-e Lee Jones
Wardrobe: Lenny-Dee Doucha & Aubrey Tjerivanga
MUA: Jules Ruby
GRIP: Cobus van Rooyen
Set Dresser: Lene Janse van Rensburg
Talent: All Namibian-cast of up-and-coming pioneers of fashion, music, creativity and entertainment.
