“Go Fresh” is an mobile application for online markets primarily local foods. The target costumer are young people who have no time to shop at a real market. The logo looks like a shopping cart, using the letters “GO” instead of cart’s wheels is to represent the the slogan of “Go Fresh” which is “Convenient, Fast and Fresh.”
Customers can buy food or cooked food without leaving home, they also can search the nearby markets. The application uses augmented reality, customers can point the camera at street view and all the information about every market in the street will show on the screen. In order to show the scientific and technological sense, the design of “Go Fresh” combines many translucent elements.
