香りが儚いため、1年のうち約2か月しか扱えない『新茶』。季節商品のパッケージデザインを担当いたしました。若い芽に宿る“青さ“を、若々しくすっきりとしたグリーンで表現しています。
“Shincha” is a given name to first flush tea leaves picked in the tea fields. The fresh, lush flavor of Shincha is only available for two months after its harvest during the warmer months after the winter. In this project we were in charge for package design of seasonal items “Shincha.” For the color, we imagined the blueness in young buds with youthful and refreshing greens.