Heureka Science Centre - Website design
Heureka Science Centre
Inspiring website for an inspiring brand
Client: Heureka Science Centre
Project: Co-clarifying target groups and metrics for success, the wants and needs of target groups, the brand promise and a verbal and visual renewal of the visual identity and website.
Co-operation with: Evermade (web production)
Year: 2016


We redesigned the Heureka brand to serve clear business goals using user-oriented methods. The outcome was a measured success in redesigning an exciting visual identity. All work was done hand-in-hand with the client.

We started off by clarifying and prioritizing Heureka’s target groups and the actual measurable conversion we want them to do. This doubles as a business goal. 

After this we defined their wants and needs, and wrote target-group-specific promises. The visual design was done by finding out exactly how the target groups perceived the old identity, setting a target for the new one and validating the design choices by user testing. The new brand is used in web, print and space.

Heureka Science Centre - Website design
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39
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Heureka Science Centre - Website design

Website design for Heureka Science Centre
2
39
1
Published:

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