Brand design to communicate joy, happiness and handicrafts
Customer: Taito Foundation
Project: Customer insight, visual identity, logo design, magazine concept
Photography: Paavo Lehtonen and Taito Foundation
Happiness lies in handicrafts – and the communication of handicrafts.
We created a versatile and fresh visual identity and an updated slogan for the Finnish Craft Organization Taito Group.
The new visual identity unifies and clarifies the communications of the bigger as well as the smaller member organizations. The visual image communicates inspiration, joy, light and optimism.