Background
Smarties is all about fun. No one is ever too old to have fun, therefore it’s not only for children but adults. Smarties was planning on changing its packaging and driving engagements was part of their content plan.
Idea
What’s your mood ?
Smarties is all about fun. No one is ever too old to have fun, therefore it’s not only for children but adults. Smarties was planning on changing its packaging and driving engagements was part of their content plan.
Idea
What’s your mood ?
I designed a two frame GIF that had two different smarties emojis on each frame. This allowed people to click on the frame that reflected their current mood on social media. It also gave people an opportunity to engage about how they felt at that particular moment, on the comment section.
Frame 1
The following design is the visual presentation of a happy smarties emoji, which is the first frame.
The following design is the visual presentation of a happy smarties emoji, which is the first frame.
Frame 2
The following design is the visual presentation of a sad smarties emoji, which is the second frame.
