Bar One - Rugby Weekends
Background
Bar.One is well associated with providing consumers Energy for their 25 Hour day. It is a great partner for active people, to support their higher energy needs. This local brand is well known and loved by consumers.
If you pay close attention to rugby as sport, you’ll notice that it corresponds well with the Bar.One brand personality.
Idea
Rugby Weekends
This is a GIF that I created to raise awareness about two great rugby matches that took place, for rugby fans to find which teams will be playing, they needed to click the GIF which eventually revealed the mystery on the last two frames.
The following are the frames I used and they appear in the same order as the final GIF.
This is the great final GIF that was approved by the client. The campaign was created to run on the Facebook platform.
