When it comes to content, I've written everything from complex white papers on IT infrastructure to thought-leadership posts on sales funnel strategies to quick social media posts. This project was a whole different flavor, and it was a fun one. Country Crock created a blog that was part real-life cooking tips and part whimsical fantasy world where every kid eats their veggies. I got to write an engaging combo of fun food tips, celebrity chef insights, and playful stories. I interviewed chefs and authors, researched content, and wrote a wide range of posts for this consumer-facing site.