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Quite Lovable is a handmade jewelry line, and the core products are animal-shaped necklaces. I tried to design an identity system that can convey… Read More
Quite Lovable is a handmade jewelry line, and the core products are animal-shaped necklaces. I tried to design an identity system that can convey not only their products, but also a sense of warmth that comes with the handmade craftsmanship. Read Less
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Quite Lovable is a handmade jewelry line, and the core products are animal-shaped necklaces, made of wood and hand-painted individually. I wanted to design an identity system that can convey not only their products, but also a sense of warmth that comes with a handmade craftsmanship.
The animal silhouette on the logo represents the pendant design, and it is variable according to each usage as you can see in the business card and the postcards.

Building from the established look of the Quite Lovable brand, we are developing a shape-matching game for children, and I created illustrations and layouts for the app. When you drag an animal to its matching silhouette, the next screen shows you the name of the animal and the sound it makes.