Woodland of Korea

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Woodland of Korea, Starbucks Korea

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Design: For the Fall promotion, we designed a series of woodland-themed merchandise featuring endangered animals of Korea. Tea imageries such as mint leaves, camomile flowers, hibiscus flowers, rooibos leaves — along with coffee beans and flowers — is used as graphic elements, to coincide with the tea brand "Teavana" launch.

Result: The campaign raised awareness of the endangered species among Korean customers, and a part of the profit was donated to the wild animal protection fund.

©2016 Starbucks Coffee Company