LEXISNEXIS - PRACTICAL GUIDANCE ADVERTS
Client: LexisNexis Malaysia
Agency: Lucideas
A project to create 3 different series of Lexis Nexis print ads. The objective of the print ad was to introduce the module known as Practical Guidance and to show how it can assist and benefit the law profession or the firm by using the module.
The first ad shows a person tying a kid’s shoelaces. Using a warm and nostalgic tone and manner, this advertisement invites the reader to remember when they were guided by someone to achieve their first milestone. As well as introducing the Practical
Guidance module.
The second ad shows how the Practical Guidance module can help in solving the day-to-day issues lawyers face and how it can help the firm save on extra operating cost, in a straight to the point tone and manner.
The last advert emphasizes on being good in all law sector rather than just focusing on one sector only. A version, with an engaging headline that grabs the reader, then introduces them to the Practical Guidance module and how it can assist
themselves.
Client: LexisNexis Malaysia
Agency: Lucideas
A project to create 3 different series of Lexis Nexis print ads. The objective of the print ad was to introduce the module known as Practical Guidance and to show how it can assist and benefit the law profession or the firm by using the module.
The first ad shows a person tying a kid’s shoelaces. Using a warm and nostalgic tone and manner, this advertisement invites the reader to remember when they were guided by someone to achieve their first milestone. As well as introducing the Practical
Guidance module.
The second ad shows how the Practical Guidance module can help in solving the day-to-day issues lawyers face and how it can help the firm save on extra operating cost, in a straight to the point tone and manner.
The last advert emphasizes on being good in all law sector rather than just focusing on one sector only. A version, with an engaging headline that grabs the reader, then introduces them to the Practical Guidance module and how it can assist
themselves.
