LEXISNEXIS - BRAND AD
Client: LexisNexis Malaysia
Agency: Lucideas
These corporate print ad contain 2 different series. Each series contain 3 print ad. It was also design for the LexisNexis Malaysia and Singapore. The main objective was to gain awareness for smart solutions by reminding lawyers of the dreams and aspirations of why they started, and how the suite of smartsolutions can save them time so they can do more of the things that matter.
The target audiences were lawyers 35-45 years old, who are climbing to the peak of their careers, or starting out their
own small firms.
Client: LexisNexis Malaysia
Agency: Lucideas
These corporate print ad contain 2 different series. Each series contain 3 print ad. It was also design for the LexisNexis Malaysia and Singapore. The main objective was to gain awareness for smart solutions by reminding lawyers of the dreams and aspirations of why they started, and how the suite of smartsolutions can save them time so they can do more of the things that matter.
The target audiences were lawyers 35-45 years old, who are climbing to the peak of their careers, or starting out their
own small firms.
The rational for the print ads were, we all start with a Dream, but getting caught up in the day to day, professionals can forget why they started. This ad reminds them of when of the dreams they had growing up and how Smart Solutions can help them in pursing their dreams with the right tools.
Series 1: We choose the profession of being a lawyer with noble beginnings. But along the way we may have forgotten why we started out this journey. These brand ads seeks to connect with all lawyers inspirational and emotionally.
Series 2: These series using kids in a colorful and playful background, makes the mood more jovial, lighthearted and less serious.
Series 2: These series using kids in a colorful and playful background, makes the mood more jovial, lighthearted and less serious.
