Agency: Arc SA
Creative Director: Quinton Luck
Copywriter: Heinrich Benkenstein

Design the user experience journey and all elements including instore pod sign up to welcome email and website, which should compliment the Reebok store launch at the Mall of Africa. Use launch opportunity to start recruiting for Reebok CRM programme. Instore pod app used for member sign-up. Create basic welcome email automatically sent to pod member sign-ups. Create a pre-launching phase website as home of CRM programme which includes t&cs and where enquiries can be received.