Client: Budget Insurance
Agency: Arc South Africa
Senior Art Director: Sam van Straaten
Designer: Deanndra Subramoney
Motion Graphics: Junaid Jacobs

Budget Insurance wanted to encourage their customers to self-service a lot more. They wanted to move customers away from calling a call centre and asking for things like ‘I need to make changes or update my policy details’. These are small things that they can do themselves online. 

Budget wanted to drive traffic online and rather get customers to do these things themselves online. They wanted to ensure customers familiarise themselves with the online platform by launching a 5-week online campaign where participants will stand a chance to win prizes.

The campaign direction needed te get customers excited about winning prizes by signing in over a 5 week period.

The campaign consisted of direct mailers, multimedia SMS messages, landing pages and pop up notifications on the Budget website.