Agency: Arc SA
Creative Director: Quinton Luck
Copywriter: Heinrich Benkenstein

The brief was to redesign the website for adidas3stripes. This program and the website is about content. The better we can deliver the right brand content to the right people, the longer they stay, the more they enjoy the brand, the better brand fans they are and ultimately the more they shop.

The brief was then to use the redesigned website for adidas3stripes and create an app where users can access exclusive content. This app is about personalised branded content, where each unique user will have the control over what content they see and interact with.