Advertising Campaigns: Various
Primer 180 Advertising
Primer 180 is an advertising agency focusing on providing a hand-picked collection of highly creative outdoor enthusiasts with a unique talent for crafting innovative ideas and successfully introducing them into the wild. Industry insiders with decades of off-the-clock and off-the-grid experience in the outdoor industry, Primer 180 prides itself on an ability to provide insights that fuel authentic ideas and power creative concepts that humanize outdoor industry brands.
The campaign examples below showcase a small selection of the work produced during my time at Primer 180, including campaigns for Berkley and Zippo. These campaigns demonstrate a wide variety of brand positioning, and showcase an array of skill from across different creative teams, including: design, development, writing, art direction, and media placement.
