Brand Identity for The Division of Student Affairs
The University of St. Thomas
Responding to the need for a unique and distinctive visual identity, the Division of Student Affairs at the University of St. Thomas requested the development of a new set of visual standards.
These brand examples demonstrate the final identity guidelines, reflecting a modern approach to typography, student-centered photography, and a minimalist use of negative space. These elements combined to create a clean, personalized set of visuals - while still respecting the overarching guidelines of the St. Thomas brand.
