The Boiling Point, North Sea Jazz Club Amsterdam' - Brand Identity.
The DJ and his musical preferences, think of styles, trends and musicians. Just as the North Sea Jazz festival puts the musicians up front, we put the DJ and his repertoire up front. It is important for the North Sea Jazz to maintain its identity, recognition and strong reliable appearance.
As an art director and designer the style was chosen to communicate through the NSJ typography, the concept has been linked to this style. Used old record designs to communicate the DJ's choice in all communications.
The Boiling Point is a dynamic identity and can be used in many different ways.
Art Direction / Graphic design, Niels Stokkel
