The Brief
Create a visual univers for a tv show about addiction. Including a title sequence, social media, lower thirds and infographics. The addictions in the show ranges from the everyday morning coffee, social media and all the way to hard drugs and gambling.
The Concept
An addiction is started by repeating an act several times, until the brain finds it a necessity and the reward system is stimulated.
The Solution
We chose to focus on the repeating nature of addiction.
This is shown by the use of looping animations.
Title Sequence
Music
The song is a remix of a classic Nina Simone song. The hook of the song is "put a spell on you" which goes well with the way addiction works.
Infographics
Lower Third
Social Media
Thank you!