Umm Kalthoum Museum Rebrand

The Task
We were tasked to fully rebrand the Umm Kalthoum Museum in Cairo, along with introducing proposals to expand the museum to international markets.

The Story
We aimed the rebrand to target a more youthful market. The idea behind the new identity was Visualizing Sound. We achieved that through our use of colors, patterns and shapes.
Colors & Patterns
Posters
Merchandise
Signage
Application
Umm Kalthoum Museum Rebrand
Published: