"Social Media And You" CA Tech Video
CA Technologies, a 30,000-employee Fortune 500 company, wanted to encourage its employees to use social media...provided that they didn't post anything that would damage the company.They wanted to distribute a video internally that explained SocMed's advantages and laid out proper etiquette--a video that was fun and engaging, and could be proudced by their in-house A/V department for a *very* tight budget.
The creative solution I pitched them, and which they were kind enough to trust me with, was to make it look like a 1950s educational film, using old public-domain (ie free) and rights-managed (ie cheap) footage, coupled with a new VO and low-maintinence shoot of a 1950s-ized CA employee as the clueless foil.
This was a virtual hand-off to their internal production team across the country, wherein I provided them with a full animatic, a scratch VO, and dozens of carefully-curated clips. Time-consuming, budget-friendly, and more than a little bit fun to put together.
I consider it a personal victory that I got the bees in there.
