The Good Idea Fund: Night Market
The Night Market is a night dedicated to Asian culture and heritage. The origins of the concept stems from Taiwan and has spread throughout the world as open air shopping and dining became popular. The Asian student organizations at Drexel University worked together with The Good Idea Fund to create an event that would parallel the ones across Eastern Asia. Each organization had their own stall and featured food and entertainment from their representative country. I designed marketing materials that would capture the spirit of the event, using lanterns and Asian foods as my motifs. I stuck to a simple two color palette to make the event look modern yet lively.
In order to create an interactive experience with guests, we gave each of them a punch card to bring to 4 stalls of their choice. This would allow the clubs to better manage their resources throughout the event and to prevent a shortage of food from happening too fast.
This is the card that I designed, featuring the lantern motif from the marketing materials. The back of the card lists the times of special performances as well as all of the organizations that are a part of this event.
11x17 poster designs that were distributed throughout the school campus.
Content designed to post online on Facebook, Instagram, and on the Infonets throughout the campus.
