Ollie de Wit's profile

Denim LAB Packaging

Denim LAB Packaging

The brief
I redesigned the Denim LAB range of products which consists of 2 bottles. The brief described the desired design as being minimalist and scientific in its look and feel. I chose to highlight the product name in the design so that the user can easily differentiate between the two products and select the desired product.
The design elements
The top right corner of each design features the product symbol as a stylised element from the periodic table. Both of these product formulas are biodegradable and have been marked in green. I created a biodegradable icon for this as seen in one of my other projects on Behance.

What the products are used for?
Raw and Selvedge denim are expensive and have a particular finish to them. These 2 products aim at cleaning the denim without chemicals to keep the look and feel of these garments. 

Denim Wash is used once the garment has been worn many times and start to develop an odour. The bacterial solution is added to water and the cleans the garment without changing that raw or selvedge look.

Denim Refresh on the other hand is used each time after the garment has been worn. The solution is sprayed on the inside of the garment and helps prevent odour from building up.
Denim LAB Packaging
Published:

Denim LAB Packaging

Packaging design of Denim LAB

Published: