CAMPAIGN FOR SAVE THE CHILDREN
" Don't let the his dream die "
It is heartbreaking to see a child helping an adult in a devastated urban environment. Even more so if the scene recreates a thoracic resuscitation, with the question of whether life will continue... The children pump the body with hope and the need to revive a dream threatened with death, the dream of one day becoming the hero they admire and want to be.
It is not difficult to work with children when we ask them to play children. It was exciting to see them cry when I asked them to do the action of helping their parents breathe. I told them to think about trying, but maybe it was too late. In children the connection with their emotions is much more immediate than with adults, more intuitive, less rational.
Pep Ávila
Photographer: Pep Ávila
Head Of Art: Luís “madruga” Enríquez
Producer: Joan Coca
Agency Producer: Juan Pablo Osio
Producer: Joan Coca
Agency Producer: Juan Pablo Osio
Digital retouch: Diego Speroni
Vestuario: Alba Costa
Advertising Agency: Y&R, Mexico City, Mexico
Global Chief Creative Officer: Tony Granger
Chief Executive Officer: Hector Fernandez
Chief Creative Officer: Alexis Ospina
Creative Directors: Armando Castelan, Rodrigo Ramirez
Associate Creative Director: Arturo Vargas
Art Director: Carlos Contreras
Copywriter:Armando Castelan
Vp: Eduardo Delgado
Client Services: Eduardo Delgado
Vp - Planning: Alfonso Borreguero
Account Director: Maria Valentina Herrera
Fundraising and Marketing Director
Global Chief Creative Officer: Tony Granger
Chief Executive Officer: Hector Fernandez
Chief Creative Officer: Alexis Ospina
Creative Directors: Armando Castelan, Rodrigo Ramirez
Associate Creative Director: Arturo Vargas
Art Director: Carlos Contreras
Copywriter:Armando Castelan
Vp: Eduardo Delgado
Client Services: Eduardo Delgado
Vp - Planning: Alfonso Borreguero
Account Director: Maria Valentina Herrera
Fundraising and Marketing Director
Save the Children Mexico: Maite Cervera Ceberio
