As an organ donor, one’s death is what saves the lives of others.
But death is something we don’t like to think about.
So we created a series of tactical posters and placed them in and around accident-prone spaces to highlight that accidental death could occur at any moment, making one’s death less abstract, and subsequently, making for a stronger argument to become an organ donor. The posters called out that while an untimely death may not be ideal for you, as an organ donor, it would be of great benefit to others.
