Brief: 
Transforming the brand promise (don’t let hands on your bread) into a consumer experience by highlighting the main benefit of the product; hygienic & untouched bread.

Strategy: 
Giving the “untouched” benefit thru the “touch” screens of mobile devices.

Execution: 
A video ad showing the breads in Uno factory being prepared untouched. When the viewers touch the screen to pass the ad, the alarms in the factory go off and the production stops. Then a call from “Uno Factory” is received by the viewer, stating that since they intervened the untouched production line of breads alarms went off and production stopped. The ones who didn’t touch the screen during the ad were awarded with an untouched pack of Uno.

Awards: 
Gold Mixx Europe – Innovative Digital Ideas,
Gold Mixx Turkey – Mobile Campaigns,
Bronze Mixx Turkey – Mobile Rich Media Display Ads.