DONUM men’s luxury footwear is a brand that creates hand-tailored solutions with uncompromising quality and fit. Created for professional athletes and men who want stylish shoes in large sizes that are difficult to find, the brand was created to help the wearer to be his personal best. We developed a marketing strategy to launch the brand centered around the tagline “SACRIFICE NOTHING” for men who won’t settle for anything less than the best style, fit and quality. The brand program development included positioning, identity/logo, brand story, voice and branding guidelines, product markings and packaging, website and social media that work together to maximize the DONUM image. DONUMSHOES.COM invites guests to experience a new world heritage of style.

DONUM’s tattoo inspired logo represents a permanent, indelible mark that reflects the designers deeply held values which remain a constant at the center of the brand.

DONUM social media channels create a forum for brand fans to interact. Social media development includes strategy, content calendar and posts to increase and engage fans and followers and build brand awareness for DONUM.

Responsive website design and development for DONUM Shoes creates a flexible platform that builds a relationship with the audience and encourages interaction with the brand and products. Visitors feel secure in the knowledge that with DONUM, they will find the ultimate accessory, capturing individual style and swagger. The site also features an  emphasis on social channel interaction where fans have a forum to interact as a community with the brand and one another.