Sun & Earth Brand Identity, Guidelines, Packaging and E-commerce Website
Sun & Earth makes natural and effective cleaning products that are good for people, pets and the planet. The refreshed logo, brand messaging and packaging design communicate the brand’s sunny disposition, effective formulas and natural ingredients, while creating a strong brand image across the line. The new look features a system of icons to call attention to key product attributes when purchasing or using at home.
Sun & Earth product packaging creates a strong brand image across the line and incorporates a system of icons to call attention to key product attributes prominently displayed on front of package.
The Sun & Earth e-commerce website is designed to showcase products, highlight the brand story, product attributes and ingredients and includes tips for better cleaning. The site features multiple options for shopping and product search by product type, scent or room of the home it is used in.
