BRANDING, PACKAGING, DESIGN & PHOTOGRAPHY
CURATA BEAUTY
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We had the very pleasurable task of creating the entire branding platform and packaging solution for Curata, a sustainable luxury brand. We developed a visual identity system revolving around bold natural colours and photography to convey the natural essences of the brand. The platform was achieved by creating a display box for its natural perfume and a butterfly type box for the body oil, the first two flagship products of the brand.
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Strategy: Sylvie Racicot
Creative Direction: Sylvie Racicot
Design: Dominic Provost, Julien Baveye, Shayne Tupper
Graphic artwork: Shayne Tupper
Graphic artwork: Shayne Tupper
Photography: Sylvie Racicot
