REBRANDING, LABEL DESIGN & ILLUSTRATION 

RICANEUX
-
Ricaneux has been making berry wine & spirits for more than 30 years. The McIsaac family approached us when the time came to re-establish a strong and lasting brand identity for their company. We commissioned a series of illustrations that played on the nature of each product with a touch of humour and lightheartedness, creating personas for each one of them. 

-
Strategy: Sylvie Racicot
Creative Direction: Sylvie Racicot 
Design: Julien Baveye, Shayne Tupper
Graphic artwork: Shayne Tupper
Illustrations: Geneviève Andersen & Marie-Pier Mercier
Ricaneux
45
555
1
Published: