For this project, I have rebranded and redesigned the entire visual system as well as UI/UX for the SAM JAMES coffee bar. The design of the coffee bar includes Design Brief, Brand Identity, Site Map, Navigation Terminology, Personas and Scenarios, Mood Board, Style tile, Storyboard for Usability, Gilds, Web Fonts both for Desktop Computer and Mobile Device.

Black and red are primary colors for the brand. I hope these colors will help the coffee bar to stand out in a very famous art street where has so many interesting stores. A hand writing form was used as title of the website because it not only will strength a “handmade” concept for customers but also give them a kind of warm feeling of family.