The Chicago Bulls is one of my favorite basketball teams in the NBA. Although I'm a huge fan of the original classic Bulls logo, I thought it would be a fun concept project to redesign the logo and brand of the Chicago Bulls as they step into a new era of the Bulls legacy.
Stage 1. The "Sketch"
I wanted to modernize the logo but at the same time retain some of its vintage and classic feel & look. First started off with a free hand sketch and then render my idea to the computer. Then went a head and chose colors and a font family that I thought worked cohesively with the design.
Satge 2. New Brand Logo and Theme
Satge 3: Apparel "New Jerseys"
Stage 4: New ticket mock up deisgns to help reinforce the new theme and logo.
Stage 5: New Player Information Telecast with new logo and theme.
Stage 6: New "MADHOUSE" court layout for home games.
