Rockefeller Center and Top of the Rock have long been beloved attractions for tourists and NYC locals alike, and they were looking for a website to match. With a growing majority of visitors searching on mobile devices, they needed a premier website experience that was visually stunning, while still being fast and accessible. I worked with the brand team to create an experience built to delight and excite a broad international user base, conveying the staggering array of shops, restaurants, and activities available to visitors. There were a challenging array of requirements to help make this new site for the “city within a city” a success, and in the end we created a website that balanced everything, and made it feel natural.