Next Day Blinds
Art Direction & Visual Design
Photography: Jennifer Hughes
In 2016 Next Day Blinds approached HZDG to revitalize their brand, as well as increase and reaffirm consumer awareness. I led the redesign of their website, working with the UX and brand teams to craft a functional, beautiful, and performant experience. We emphasized simplicity, streamlining the site structure, showcasing the beautiful new lifestyle photography, and making it effortless for shoppers to find the information they were looking for. Working with a mobile-first approach, we streamlined the online purchase process for desktop and mobile devices alike, creating a best-in-industry experience that made purchasing blinds easier than ever.