COLLEGE PROJECT
Brand Guidelines - FLY Snowboarding
In our first year of study in Interactive Media Design, we teamed up to develop a brand guideline for a fictional snowboarding company. Our process consisted of researching about the sport and analyzing the biggest outdoor sporting companies. This brand guideline is the outcome of 3 months of work, as we slowly built the logo, brand concepts and imagery. We tried to add a new approach to make our company distinct from the others. We named our fictional company FLY.
LOGO CONCEPT
Snowboarding comes down to the notions of defying gravity, boosting speed and pumping adrenaline. With FLY, we tried to convey these feelings, but also add smoothness to the concept. FLY is about "clean" or "smooth" sensations. It's about giving control to the people who take risks, to live life to its fullest. It's about their real sense of joy.
IMAGE STRATEGY
The use of double exposure images strengthened brand consistency. We combined hot and cold colours to preserve our brand identity. It also helped us blend snowboarders' personal stories seamlessly, a shift from regular everyday life to an adventurous escape.
INSPIRATION
Snowboarding, whose origins go back to street hobbies like skating, is an action sport which makes tons of money each year. After being included in the Olympics, it kept growing in America and around the world. Today, it's one of the most popular action sports, attracting big sponsors and the investment of large companies. One of the biggest and most recognizable brands in this market is Burton, which has been promoting its snowboards since 1977. There are several big companies trying to reach the top-selling spot, such as Capita, K2, Gnu and Ride.
OUR COMPLETE BRAND GUIDELINES:
