Every project needs to first be examined to see what is working and what is not. Below are photos of a downtown storefront of a chocolate store, Lillie Mae Chocolates, located in Marshalltown, IA.

I was asked by the owner to keep the candy cane stripped awning that signifys a candy store.

The street lamp is blocking the store's signage. There are two dore that are under the awning, when only the door on the left actually leads into the store. The door on the right leads to the apartments above.

There are two identical store signs on the storefront. The logo printed on the store's chocolate boxes are completely different then the logo on the storefront.